Blog

A good blog theme gets out of the way of the writing. That means a comfortable measure (roughly 60–75 characters per line), a body font size of at least 17px, generous line height, and a layout that puts the newest post where a visitor’s eye lands first. It also means the theme ships with sensible defaults for archives, categories and single posts so you are not rebuilding templates before publishing your first article. Everything else — sidebars, featured sliders, post carousels — is optional and should be switchable off.

What to look for

• Typography controls in the Customizer: font family, size and line height for body and headings, without a page builder.
• Multiple post layouts — list, grid and masonry — so the archive can match how often you publish.
• Related posts and post navigation built in, so readers move to a second article without a plugin.
• Schema and SEO plugin compatibility: clean heading hierarchy, proper article markup, and no duplicate H1s on archive pages.
• Performance: no bundled slider libraries or icon fonts loading on every page; check the theme with a fresh install and Lighthouse.
• Accessibility basics: visible focus states, skip links and sufficient colour contrast in the default palette.

Our blog themes

Bloge is our most-installed blog theme: a clean single-column-with-sidebar layout, Customizer typography and three archive styles. Bloge Pro adds extra header layouts, post formats and colour schemes. Guava and Guava Pro take a lighter, lifestyle direction with a featured-post area. Ezy and Ezy Pro are minimal and text-first. GlowMag and GlowMag Pro sit between a blog and a magazine, with a grid front page. Blog Writing is a stripped-back option for long-form writers, Shree Pro covers personal blogs with a portfolio section, and News One works if your blog leans towards frequent, category-heavy publishing.

Free alternatives worth considering

• Twenty Twenty-Five — the default block theme; full Site Editor control and the safest long-term bet if you want no third-party dependency.
• Astra — lightweight multipurpose theme with a large starter-template library, including many blog designs.
• Kadence — strong header builder and typography options in the free version.
• GeneratePress — very small footprint; the free version is deliberately plain, which many writers prefer.

Free vs Pro

Our free blog themes are complete: you can publish, customise fonts and colours, and pass Core Web Vitals without buying anything. The Pro versions add layout variants, extra widgets, more Customizer options and priority support. If the free version already looks the way you want, keep it.