How do Japanese websites differ from Western website designs

You are familiar with the vast difference between Japanese and western cultures, so it’s not only about their cultures, but their web styles depict the same thing. 

Japanese always discourage wastage, either it is the wastage of food or space. Words like the crowded, packed layout and colorful represent their web aesthetic. 

When you look at Japanese culture, you can say that Japan has a deep connection with colors and animations. These characteristics exactly show the reason behind their fully packed and colorful web design. 

Why Japanese web design seems so different to us? We usually see websites of western styles. Western web design is a perfect blend of colors and fancy text. You need an awesome theme to let you do all this on your website though!

There are some of the features described which differ the Japanese websites from the western websites.  

Text and fonts

The Japanese text is a logo graphic in nature. When the words are combined in Japanese books, they consume less space as compare to English texts. So, it seems like a sentence, but it can be a whole paragraph in Japanese text. It takes less space but describes the entire meaning. The other reason for the usage of this type of text is to persuade the buyers. 

While on the other hand, western websites have limited and plain text. Perhaps this is because western people do not need to be convinced by the detail of a particular thing to buy it.  

Crowded webpages  

Japanese websites seem to be a lot more crowded than the western one. There are a lot of factors which make it busier. They lack negative space, while western websites have abundant space. 

Perhaps because the audience of the west likes things a lot more sophisticated than Japanese people. It seems like the Japanese do not want to waste items even in the digital world. 

A lot of different themes will allow you to create a Japanese design aesthetic based website and that way you can target an audience that suits your business.

Smaller graphics  

Japanese websites have a packed layout. The images on Japanese websites have low resolution. In contrast, western websites have high-resolution images, which have a lot more impact. 

Perhaps the viewers for Japanese websites do not like to wait for the loading of a high-resolution image. They decrease the size of the picture by optimizing the text and images. This may not be admirable by the western audience, but it is acceptable for the Japanese audience.  

Sometimes smaller graphics do not bode well for the websites if the visitors are more or less acclimated to western designs that use larger images and flyers. Such things might hinder your website reputation if your target audience is amiss.

Animated webpages

You have heard about famous Japanese comic book Manga and Japanese animations Anime. There are various things on the Japanese websites that seem to be inspired by these animations. 

Japanese audiences like to see it on their websites because there are websites that show anime characters. However, it may be childish for others.

A lot more color 

If you have ever encountered a colorful website, then it is, for sure, a Japanese website. Japanese websites display a lot of vibrant colors with text, which include primary colors.  

This is because Japanese people feel attracted to colorful things. These vibrant colors draw attention to different corners of the web page. While on the contrary, the western websites are more straightforward and do not contain many colors.  

Liking flash-based designs  

A lot of exquisite websites in japan are created by using adobe flash. One reason for still using the adobe flash can be that maybe the Japanese like to stick to their old methods. 

Another reason can be the trend of flash-based gaming in japan. However, western websites are using HTML5 by replacing it due to security vulnerabilities.  

Reasons behind these huge differences  

Semantic differences 

As we said earlier, the Japanese language is based on a logographic writing system. A single line contains a lot of meaning, while it is quite the opposite in a western language. 

A lot of crammed text is exhausting for western people, but the Japanese feel quite comfortable using the website. 

The other reason for this difference is that the Japanese language does not contain capital letters and italics, unlike the western tongue. So, it isn’t accessible to emphasize a particular thing. The Japanese overcome this problem by logo graphics.

Cultural differences

Japanese people need a lot more assurance than western people. They need to understand something completely before buying it. It must be essential to convince them. While considering this, Japanese products often come with lengthy descriptions and specifications.  

Unlike western people, Japanese people do not use their websites to empower their users but for the sake of advertisement merely. This is why so colorful websites contain a lot of information in a small place and look a lot like the pamphlets.  

Different technical approach  

The technical differences in the Japanese and western websites came from the time where smartphones were not introduced. At that time, the Japanese had their flip phones, which had small screens, and websites were designed according to the phone screen to squeeze a lot more information in a tiny place. 

Besides this, the Japanese language does not contain a lot of fonts like the English language. It is a lot more time and money consuming to introduce more fonts for the Japanese language. 

It also takes a lot more time to download those weighty fonts; therefore, Japanese web designers emphasize graphics instead of plain text.  


Web designs vary from place to place; especially, there is a vast difference between Japanese and western websites. If you are a western web developer and want to be an excellent Japanese web developer, you should take a deeper look at their culture and preferences. 

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.