Wondering what is bounce rate? You need to make sure you are aware of what it is and what effects it can have on your business before you move forward in the digital field of business.
In common language, the bounce rate is the percentage of users that leave your website right after visiting your website. That means that the user spends very little time on your website before leaving it.
In technical terms, the bounce rate definition correlates to the percentage of users leaving your website only after visiting one webpage.
The bounce rate for your website is calculated by a simple formula. It is the number of visitors that leave your website after visiting one webpage only divided by the total number of website visits.
The website bounce rate is a definite measure of how successful your website is with regards to retaining a visitor. Websites with a lower bounce rate have higher session durations, and hence, higher revenues.
What is a high bounce rate?
When your website visitors tend to leave your website right after visiting one webpage, you are going towards a higher bounce rate. A high bounce rate correlates to deficiencies in your website’s design and functionalities most of the time.
Whenever there is a visitor to a specific webpage on your website that leaves your website without any interaction to the website or visiting another webpage on the same domain, it is a bounce.
You might think it is okay to have people coming to your website and leaving if they don’t like it, but that’s not the case. When you are having higher bounce rates, you are going to have lower conversion rates and lower revenue.
Why do you have a high bounce rate?
There are many reasons that can cause higher bounce rates. The reason behind your higher bounce rate could be your website’s design or your content, your marketing strategy or your website’s speed, and so on.
The major reason that most of the websites have high bounce rates is the website lacking in relation to the business niche. You need to make sure that your website is well suited to your business niche.
When you create a website that does not match your business niche, visitors tend to lack in trust for your website. If you are an igaming website, create a website that relates to the igaming niche.
The second reason behind a higher bounce rate is a slow website. When a visitor lands on your website and it takes an eternity to load, they jump right off. You need to boost your WordPress website to avoid such bounces.
There are many other reasons such as design faults, content issues, and operability issues that can force a user off of your website. Faulty SEO and marketing can also be an issue that you might need to sort.
What is a good bounce rate?
Bounce rate is not a good thing, in fact, it is the only metric that you don’t want to increase for your website’s performance. Higher bounce rates result in lower conversions and lower conversion rates.
Talking about a good bounce rate, you want to contain your bounce rate between 30 and 40 percent as a rule of thumb. You cannot have a bounce rate higher than that to be successful.
There can be no website without a bounce rate, but the better performing websites contain their bounce rates between the optimal 30 and 40 percent. Anything lower would be above par!
Reducing your bounce rate
One of our clients, the free roulette, had a very high bounce rate, in the 60s. It was a lean patch for them and they decided to revamp things a little bit. They had a roulette related landing page which was not performing well for them.
They adopted five methodologies to reduce their bounce rate and we are going to tell you those five techniques briefly so that you can have a lower bounce rate too.
- Improvement in site speeds
Dealing with online gaming customers and the casino niche, the client had to make sure their website was quick and responsive for clients across platforms and devices.
In the same way, you need to make sure that your website is speedy and responsive across all browsers and devices.
- Improvements in content
You always need to keep the content relative to your business and catchy as well. They had to make sure the roulette related keywords were well used and well placed.
You need to make sure that your website contains content that relates to your business niche and it is presented in a good way as well.
- Improvements in the CTAs
If you have a CTA on your website, make sure it is visible and the users know right away that it is a CTA and it serves a definite purpose. You can be witty with the CTA text, but don’t overdo it.
Keep the CTA prominent and visibly distinct from other elements on the website.
- Improvements in the design
Your website’s design matters a lot. It has to relate your business to your website and vice versa. In the client’s case, the design had to be altered to suit the needs of an online casino.
You should make sure the theme and design you opt for are perfect for your website and your business niche.
- Improvements in marketing strategies
You need to make sure you are doing the SEO, SEM, and advertisement part, if included, in the right way. Target the right audience, display the right ads, use the correct CTAs, use keywords wisely, and you will do well.
A final word of advice
To reduce the bounce rate on your website, you need to make sure that your website relates perfectly to your business niche and its requirements in all aspects.
Do that and you will have a good bounce rate, and hence, better conversion rates and revenues.