Stats reveal that poor-performing websites often lose out on Google rankings, while also dis-engaging their users.
This should not happen to you. This is why we are here with a fresh post on how to boost your WordPress website performance. Let’s check out.
Boosting the Performance of Your WordPress Website
If you are developing your WordPress website from scratch, here are a few factors that you must keep in mind to start things on a positive note:
A WordPress host provides you with access to a server where you can store all relevant data pertaining to your website. This server is then used to manage and deliver data to your visitors. Thus, it is extremely important to choose the right host for your website for WordPress speed optimization. There are three types of hosts:
⦁ Shared Host
Your shared hosting provider delivers server space to you, on a monthly charge ranging between $3 and $25 a month, by using cPanel. One of the drawbacks of using such hosting servers is that sooner or later your website performance will go down due to overcrowding.
⦁ DIY VPS Host
This service is generally used by start-ups and users with some experience in server management. As they generally face a cash crunch they believe in ‘Do it Yourself’ attitude. Servers here are provided by third party VPS (Virtual Private Server) like Vultr, Linode, and others. This though saves money but puts all onus on the user.
⦁ Managed Host
These are seemingly the best kind of hosts as they provide all the support related to server functioning and maintenance. If time is of more importance to you than the money, then managed hosting is your best bet.
Use PHP 7 or Higher
A large part of the WordPress core is written using PHP. This includes a majority of themes, plugins, etc. It is essential then that your server host uses PHP 7 or higher. The latest PHP 7.3 gives a tremendous boost to the performance as is evident by the graph below.
So if you are wondering how to speed up a WordPress website, try updating the PHP version and you should get visible results.
Ensure That Your Host Is Using NGINX
The server where you are storing your website-related data plays an important role in the performance of your website. It is advisable to find a host that is using NGINX servers. Since it is developed keeping in mind the performance part, NGINX supersedes all other servers in benchmarking tests.
Launched in 2015, the HTTP/2 web protocol is designed to improve page load speed. This is because HHTP/2 supports parallelism, ALPN extension, multiplexing, and other techniques. To further boost your page speed, you can make use of tools like GTmetrix.
Content Delivery Network (CDN)
Establishing a CDN is important depending on the popularity of your website. If the visitor of your website is sitting in another part of the world far away from your datacentre, then it means that there will be a lag in the delivery of the data.
A CDN ensures a faster load time because the website content is then served from the server closest to the visitor. MaxCDN, Cachefly, and Cloudfare are some of the CDN options available for WordPress.
Unused Plugins and Themes
Does your website utilize several different themes, SEO tools, and plugins on their pages? These unused plugins and themes overtime turn into vulnerabilities and an impediment in the site’s performance. Sift through all the plugins and themes installed and remove the ones that are not necessary.
Utilize GZIP Compression
GZIP compression, once enabled on the server, reduces the data transfer time by compressing the webpages before sending them over to the user.
Regular Upkeep of Database
Just like your laptop or desktop, where the hard disk space is eaten up by redundant files and deleted files, your website database also accumulates data from deleted plugins or themes, content, images, and the like. Hence, it is necessary to regularly optimize your database to remove these space eaters. You can take the help of tools such as WP-Optimise or WP-Sweep for this.
Turn Off Hotlinking
To save server space by uploading an image or content, most website owners tend to upload media through a third-party link. This while saving space eats up the performance bit as the server bandwidth is then used to deliver from another website. You can prevent this by adding the code below to the .htaccess file. Just replace example.com with your domain name.
Last but certainly not least. Gone are the days when overloading your website with too many things to your user was considered cool. It is the time of minimalistic designs. Simplicity not just attract users but also reduces page load time due to fewer articles. So, DE clutter and try to keep your webpage and website as clean and simple as possible. This will speed up the WordPress website immediately.
The Wrap Up
As it goes without saying, it is necessary to keep a check on your site performance to delivering a flawless UX experience to your users. Follow the steps mentioned above and experience a boost in your website’s performance as well as its ranking on Google. Check your website speed before and after making these changes.
Don’t forget to share your experience with us in the comments below.